Work

How do you move a support-heavy product toward real self-service without disrupting the customers already using it?

A fragmented product ecosystem needed a shared foundation. I delivered a cross-platform design system to support modernization under resourcing constraints.

Designing for a messy real world: pick errors, partial orders, and associates who have 90 seconds per task.

A generic Shopify theme wasn't cutting it for a creator merch brand with a 5.45M-subscriber audience. A headless rebuild that helped drive a 250% sales lift.

2,500 mystery boxes, hundreds of SKUs, zero duplicates. An algorithm and operator workflow for "fair randomness" at scale.

Tour dates changed weekly and every update required a developer. A CMS rebuild that took the developer out of the loop entirely.